jim in the big apple est. 2004 · brooklyn/nyc
jim in the BIG apple

dispatches from a transplanted Okie in New York · 2004–2009

Run rabbit run

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Put away the putter, golf is dead. As of this VW press release the golf moniker will only be used outside of the US and those fancy hatchbacks will now once again be rabbits in the US.

"The Rabbit was always exclusive to the U.S. and Canadian markets; while the rest of the world had the Golf, we had the iconic Rabbit,” said Volkswagen’s Director of Brand Innovation, Kerri Martin. “The reintroduction of the Rabbit represents Volkswagen’s commitment to this market and is a nod to the passionate North American enthusiasts who have an emotional connection with the Rabbit name."
I have a special place in my heart for VWs as I use to be an owner of a somewhat troubled passat.

*header image blatantly stolen from chris glass.